EST. 1955
REINTRODUCING MAC DIVOT™
The world's first, longest running and most popular daily golf comic strip, teaching millions of golf enthusiasts the rules, etiquette, mechanics and life's lessons of their favorite sport
The Mac Divot™ brand was introduced in 1955 as an instructional comic strip syndicated on a daily basis for 19 years into 200+ newspapers within the U.S, and internationally through the Chicago Tribune and the New York News and accumulated over 2 Billion views.
The lead fictitious character, Sandy Mac Divot, toured with Arnold Palmer and Jack Nicklaus in the early days of the P.G.A. tour when the tournament prize money was in the thousands vs. today's millions. Sandy competed on the tour playing with many of Golf's greatest legends including Billy Casper, Arnold Palmer, Jack Nicklaus, Lee Trevino, Gary Player, Ben Hogan, Sam Snead and many more.
Mac Divot™ is largely responsible for teaching America and the world how to play the game of golf combining history, instructions and the business side of golf to a new generation of players.
In Memoriam
A Tribute to Mel Keefer
Mac Divot™ was brought to life through the pen of legendary cartoonist Mel Keefer. His artistry, wit, and vision gave the strip its soul — and his legacy lives on in every stitch of the brand he helped create.
LAFD Charity Golf Tournament — Mel Keefer Remembered